MTN ASAP: Empowering Nigerian Youth Against Substance Abuse
About MTN ASAP
The Anti-Substance Abuse Programme (ASAP) is MTN Foundation's flagship advocacy campaign launched in 2019 to combat drug abuse among Nigerian youth aged 10-25 years. Our mission is to discourage first-time use of addictive substances by providing relevant information and engaging key stakeholders across the nation.
The program has evolved into a comprehensive digital education ecosystem, delivering not only drug abuse awareness but also STEM education, leadership development, and career guidance resources through innovative technology platforms.
- Partnership with UNODC, Federal Ministry of Education, and NDLEA.
- Aligned with SDG 3 (Good Health and Well-being) and SDG 17 (Partnerships for the Goal).
Students Reached
Schools Across 12 States
Trained Teachers
Total Sensitization Reach
Our Journey
Explore the evolution of MTN ASAP from its inception to the current digital transformation initiative
Program Launch
- Initial advocacy campaign established
- First partnerships formed with UNODC, NDLEA
- Pilot programs in select states
Program Expansion
- Extended reach to additional states
- Established formal school engagement framework
- Developed initial digital resources
Digital Transformation Begins
- Planning phase for comprehensive digital platform
- Stakeholder engagement and requirement gathering
- Technical infrastructure development
Full Digital Implementation
- Launch of integrated digital ecosystem
- Four specialized applications deployed
- Reaching 28,536 students across 59 schools
- National quiz competition with four-stage structure
Current Implementation (March-August)
- Detailed weekly implementation schedule
- Competition preparation and execution
Digital Platform Ecosystem
Our integrated suite of applications designed to deliver comprehensive education and substance abuse prevention
Program Participation
Learn how different stakeholders can engage with the MTN ASAP initiative
School Selection & Participation
Schools are selected by the NDLEA based on vulnerability to substance abuse in their communities.
- Selected schools must be public schools across Nigeria
- Schools identified as most vulnerable to substance abuse are prioritized
- Schools nominate 10 teachers to coordinate participating students
- Schools provide a list of 600 students in JSS3 - SS1
- 4 students are eventually nominated to represent the school in the national quiz competition
Our Impact
Measuring the reach and effectiveness of the MTN ASAP program across Nigeria
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Regional Statistics
South East
South West
North Central
North East
South South
North West
Media Gallery
Explore photos, videos, and stories from our program implementation
MTN ASAP awareness rally in Nigeria
Officials at the International Day Against Drug Abuse event
Student recognition at the International Day Against Drug Abuse event
Students receiving awards at MTN ASAP program
Award ceremony at the International Day Against Drug Abuse event
Partnership announcement for MTN ASAP program
Students participating in MTN ASAP educational session
Anti-substance abuse rally with MTN Foundation
National Quiz Competition
Showcasing academic excellence and substance abuse awareness through our annual competition
Competition Overview
The MTN ASAP National Quiz Competition is a prestigious annual event that tests students' knowledge on substance abuse prevention, STEM subjects, and general knowledge. The competition features a four-stage structure, culminating in a grand national finale with valuable prizes for winners.
Current Year Schedule
March - August 2025
Eligibility
4 students selected from each participating school
Prizes
Educational scholarships, digital devices, school grants
Four-Stage Structure
School Level
Initial qualifying round conducted within participating schools
State Level
Top performers from each school compete at the state level
Regional Finals
State winners advance to compete in six geopolitical zones
National Finals
Regional champions compete for the national title and grand prizes
2025 Schedule
Key dates and activities for the MTN ASAP program implementation in 2025
Onboarding of Selected Schools
Onboarding of Selected Schools
Schools selected by NDLEA begin the onboarding process to the MTN ASAP program.
Teachers Activation
Teachers Activation
Training and orientation for nominated teachers from participating schools.
Students Activation
Students Activation
Orientation and introduction for JSS3 - SS2 students selected to participate in the program.
Drug Sensitization
Drug Sensitization
Comprehensive drug abuse awareness and prevention education for participating students.
Quiz Competition
Quiz Competition
National quiz competition testing students' knowledge on substance abuse prevention and related topics.
Post Competition Activities
Post Competition Activities
iLead Training, STEM Content Engagement, and other educational activities to further develop students' skills.
Eligibility Information
- Schools are selected by the NDLEA
- Participating schools must be public schools
- Schools may apply for consideration
- Schools nominate their teachers and students
- Participating students must be between JSS3 - SS2
Program Partners
Strategic partnerships that drive our mission forward
MTN Foundation
United Nations Office on Drugs and Crime (UNODC)
Federal Ministry of Education
National Drug Law Enforcement Agency (NDLEA)
Strategic Partnerships
The MTN Foundation secures strategic partnerships internally to ensure the success of the ASAP program. These carefully selected collaborations with government agencies, international organizations, and private sector entities enable us to leverage diverse expertise, resources, and networks to maximize our impact in combating substance abuse among Nigerian youth.
Our partners contribute to curriculum development, implementation support, monitoring and evaluation, and policy advocacy, creating a comprehensive ecosystem for sustainable change.
Program Activities
- Comprehensive digital education ecosystem
- Advocacy walks in communities
- Teacher training and certification
- Student sensitization programs
- National quiz competition
Execution Partners
i-Cube Worldwide
Technical Partner
Technology implementation partner for the MTN ASAP digital ecosystem.
Connect Marketing
Implementation Partner
Strategic implementation partner for the MTN ASAP program.
Stakeholder Collaboration
While strategic partnerships are secured internally, MTN ASAP welcomes general stakeholder collaborations to enhance program impact. Community organizations, educational institutions, and individuals passionate about substance abuse prevention can contribute to advocacy walks and awareness campaigns.
Get in Touch
Contact us for more information about the MTN ASAP program
Send us a Message
Contact Information
asap@mtnfoundation.org
Phone
+234-XXX-XXX-XXXX
Address
MTN Foundation Office, Lagos, Nigeria
Office Hours
Monday - Friday: 9:00 AM - 5:00 PM
Saturday - Sunday: Closed
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